Citrus & Clean Suede: A captivating blend of velvety citrus threaded with the masculine warmth of blue vetiver and sueded sandalwood, this men's cologne combines the spirits of the old and new West.
Modern & Masculine: This masculine scent is perfect for any adventure and is the perfect complement to your after shave.
Authentic & Strong: Leather is an authentic and strong symbol of the American West heritage that runs deep in the lifestyle of any modern cowboy. This collection of men’s cologne brings that lifestyle to the forefront.
Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about.
Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.
