Introducing a clay that hardly feels like clay at all. Our super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands.
FORMULA: With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weight hair down. Life is hard. Soft Clay is easy.
HOW TO USE: Start with a dime-sized amount. Heat in hands then fully work through hair. For the most hold, work into hair when mostly dry. Style and create separation with finger tips. Add a bit more to define specific trouble areas. Look good.
BENEFITS: Soft Clay Pomade has an all-day hold, effotless tecture, and stays flexible all day, allowing for a continuous touchable style.
RUDY'S BARBERSHOP INGREDIENTS: Paraben free. All Rudy’s products are never tested on animals, Leaping Bunny certified, and made in the USA utilizing green facilities and technologies.
